Interaction: Short Docs Festival provides short documentary filmmakers with an opportunity to establish communication with the audience, and to show all the power of short form, which with its experimentation and innovation significantly contributes to pushing the boundaries of documentary film.

TASK

We were tasked with developing a brand, along with a set of visual communications and marketing assets, for the 17th edition of the 'Interaction' festival and student film camp.

A 'total brand' approach was required, utiliSing custom illustrations to express the festival's mission and values through print, digital, and ATL (Above The Line) campaigns.

THE SOLUTION

We developed a distinct brand and set of multimedia visual assets to support the launch of the Interaction ATL campaign, festival, and film camp. Our teams work closely with the Interaction project leads to update all visual communications annually, with a particular focus on concept art and custom illustration that respond to the current festival edition's theme.