After we rebranded NKD Pizza, GSP, the venture capital investment group behind the franchise approached us to help relaunching their corporate website.

TASK

Up until 2022 GSP's digital presence was scattered across two websites - GSP Capital and GSP Group. The idea at the time was to market their work by investments in real estate and everything else. Further more, the companies brand identity was inconsistent across the two sites. With the shift of focus towards innovative start-ups and the tech sector, it was time for a consolidated change.

SOLUTION

To work on a consolidated presence, we focused on how to put forward GSP’s biggest assets – the portfolio of companies and the people who make them. We looked up close at the ideal customer’s user journey and resolved the website’s flow and taxonomy by three core investment Focus Areas. From there the company’s portfolios were filtered accordingly providing a clean and simple user experience. The corporate identity was uplifted examining past collateral and areas for improvements.