Marketing a matter
of life & health

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Chest Heart & Stroke Scotland

Marketing a matter
of life & health

Sparking change
2019 - 2022
brand architecture
brand marketing
web design
marketing collateral
social media
Results
14% increase in fundraising.
£4.22 million raised.
6000+ volunteers onboarded.
2019 - 2022
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Group 1334
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scotland
scotland 5
chest heart
14% increase in
fundraising

Chest Heart and Stroke Scotland (CHSS) is a leading health charity on a mission to ensure no life is half lived for people affected with chest, heart and stroke illness in Scotland. They do so by providing advice, information, and support in the community and by campaigning and influencing public policy.

TASK

In 2019 we were approached to help advance the CHSS brand internally and externally, providing creative support to content and digital departments.

Spark and matter
Spark and matter

donor acquisition campaigns.

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SOLUTION

Over 12 months, we updated the CHSS brand strategy and identity system, and actively contributed to the creation and launch of monthly campaigns. From donor acquisition and care to volunteer recruitment and fundraising. As a result, the CHSS brand witnessed a notable 14% increase in impact.

Spark and matter
Developing an atomic design
system with modular brand
architecture
chest heart
Chest Heart & Stroke Scotland app
Chest Heart & Stroke Scotland calendar
Spark and matter
Supporting the CHSS digital department, we created a flexible
atomic design system through which the user experience and
interface of the corporate website were updated.
Chest Heart & Stroke Scotland chest
Chest Heart & Stroke Scotland heart
Chest Heart & Stroke Scotland stroke
Spark and matter
Spark and matter
Spark and matter
Spark and matter
Raising a 6,000 + strong army of volunteers
Spark and matter
Spark and matter
RESULTS

Agile brand marketing development helping to ensure No Life is Half Lived in Scotland.

14% +
increase in fundraising
through multi-channel campaigns
£1.72 M
raised through donor acquisition campaigns
£2.5 M
raised through legacy campaigns
6,000 +
volunteers recruited through acquisition campaigns
testimonial

“Spark & Matter take the pain away, so we don’t have to worry about that side of our operations. They help our brand and comms department achieve their goals and objectives as an effective extension to our team.”

Bob Still
CHSS, Brand Manager
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Ready to
Spark & Matter?
BRING BRAND TO THE HEART OF YOUR BUSINESS *
BRING BRAND TO THE HEART OF YOUR BUSINESS *
BRING BRAND TO THE HEART OF YOUR BUSINESS *
BRING BRAND TO THE HEART OF YOUR BUSINESS *
BRING BRAND TO THE HEART OF YOUR BUSINESS *
BRING BRAND TO THE HEART OF YOUR BUSINESS *
BRING BRAND TO THE HEART OF YOUR BUSINESS *
BRING BRAND TO THE HEART OF YOUR BUSINESS *
BRING BRAND TO THE HEART OF YOUR BUSINESS *
BRING BRAND TO THE HEART OF YOUR BUSINESS *
BRING BRAND TO THE HEART OF YOUR BUSINESS *
BRING BRAND TO THE HEART OF YOUR BUSINESS *
next-project
Tumbles
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